AVI MAGONET

PRINT AND PATTERN DESIGNER

I’m Avi, a print and pattern designer based in Hackney.

My Story

I’ve always been a creator and a fidget. I was and am always doodling, crocheting, knitting or doing something artistic to keep my hands busy.

I studied textile design at uni, specialising in knitwear. What drew me to knit was the ability to create something tangible and unique out of just a length of yarn.

I then pivoted to print design by chance in 2008 when a friend of mine went on maternity leave and needed urgent cover at her fashion supplier job, and I totally fell in love. Again, creating beautiful vibrant prints out of a simple drawing really appealed to me, and then seeing people wearing my creations was so validating.

Since then, I have worked across the fashion and soft home textile industry from supplier to retailer to brand and have retained that sense of excitement throughout my career.

I’ve always made cards and gifts for my friends and loved ones, ranging from bespoke greeting cards, with puns or an in-joke, to hand knitted baby booties. I love giving my friends things that have the personal touch which they can cherish forever.

In Feb 2022 I was made redundant from my inhouse design job, due to downsizing. Rather than looking for a new job in a similar field, I decided this was the time to really try new things and discover what really drove and inspired me as a print designer and work with the kind of companies I really believe in.

I also took this opportunity to take my love of handmade gifts to launch my own range of cards, wrapping and wall art, focusing on my love of puns, anthropomorphic animals and childhood whimsy.

See my shop HERE for examples of my products

My skills

I have extensive knowledge of Adobe suite, procreate, print techniques and processes and have a keen understanding of colour and repeat.

I have great drawing and painting skills and can tailor my handwriting to suit any style, and have a wide breadth of knowledge and a commercial eye.

I am available for freelance work for print design, vintage re-working/re-drawing, trend and catwalk analysis, and bespoke illustration.

I can prepare files and artworks to be factory-ready, and produce tech-packs with extensive instructions. I am happy to work in-house or remotely dependent on location, and I can slot into any team dynamic as I am motivated, supportive and collaborative.

Email me HERE for inquiries

My inspiration

You’ll also find me constantly taking photos of my surroundings from amazing tiles to bright flowers and interesting shadows, and it’s this eclecticism, inspiration and joie de vivre that I bring to all my design work.

See things that inspire me HERE